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This website cemelectric.com states the following, "Electric has one of industrys most complete lines of process electric heat and control products." We viewed that the website also stated " CEM products are in use in many thousands of industrial, laboratory and commercial applications." It also said " Not only does CEM inventory thousands of standard products we also have full engineering and custom manufactured products available for your thermal heating systems requirements." The header had heaters as the highest ranking search term. It is followed by flexible heaters, band heaters, and insertion heaters which isn't as ranked as highly as heaters. The next words they used was cartridge heaters. strip heaters was included but might not be understood by search crawlers.